Why Do Businesses Remarket?
Let’s start with the obvious question. Why do people remarket?
Did you know that over 95% of site traffic does not convert to a sale? While the numbers can vary greatly between specific businesses and markets, a conversion rate of less than 5% is typical for most industries.
So, what do you do with the other 95% of your traffic?
Right now, if you are like most site owners, the answer is ‘not much’; basically, you lose it.
But, the question is; do you have to miss out on all of those opportunities?
You have worked hard to build your website, and are likely paying for some of your traffic through online advertising. Your visitors are people who have searched and come to your site. This makes these users about as prequalified as Internet traffic can get. And this is where remarketing comes in. It offers you the opportunity to reach out to that huge slice of traffic a second time.
Over the past few years, a number of companies have started to offer unique services that help website owners like yourself leverage this traffic more effectively. These products are called remarketing or retargeting services and they can assist in a variety of different ways.